AMERICAN SUZUKI HONORS 2010 DAYTONA SPORTBIKE CHAMPION MARTIN CARDENAS AND ANNOUNCES ELENA MYERS SIGNING
Published: January 23, 2011
BREA, CA (January 20, 2011) – American Suzuki Motor Corporation (ASMC)
presented 2010 Daytona Sportbike Champion Martin Cardenas with a custom
commemorative award and announced the signing of Elena Myers to a unique
sponsorship program today at the New York International Motorcycle
Cardenas was presented with a custom, hand-built award commemorating the
2010 Daytona Sportbike Championship he claimed aboard his Suzuki
GSX-R600. Cardenas will be stepping up for 2011 and campaigning an M4
Suzuki GSX-R1000 in the 2011 AMA Superbike Championship.
“Congratulations again, Martin,” said ASMC’s Senior Communications
Manager, Steve Bortolamedi. “Suzuki is proud to present you with this
custom-made trophy to recognize all of your hard work and efforts last
year. And we all look forward to your season in the AMA Superbike class
in 2011 aboard your M4 Suzuki GSX-R1000.”
Bortolamedi also announced the signing of Elena Myers, who will compete
in the 2011 AMA Pro SuperSport Championship aboard Suzuki’s all-new
GSX-R600. Her effort will be backed by a unique sponsorship program to
help drive awareness of ASMC’s social media efforts through
SuzukiScoopFans on facebook. Elena will interact with SuzukiScoopFans by
selecting a fan comment from each of her post race updates and display
it on the tank of her GSX-R600 for inspiration during the following race
Elena is contracted to Team Hammer, Inc. and will run out of the M4
Suzuki truck. Myer’s will campaign a brand new 2011 GSX-R600 decked out
with special SuzukiScoopFans facebook graphics. She will run the entire
East and West Regions in the 2011 AMA Pro SuperSport schedule with the
West Region being her home region for scoring points.
“I've been on facebook for a couple years now, and let me say, I'm a
really big fan of it,” said Myers. “It's been a great way for me to
communicate and connect with fans all over the world. That said, I'm
extremely excited to be riding for SuzukiScoopFans for the 2011 season.
For me, it's an amazing opportunity because it'll help get my name out
more to fans other than those of road racing, and also give me an even
better way to connect with fans. On the technical side of things, I'm
also very excited to ride the 2011 GSX-R. I have some of the best in the
industry working on my team so the whole package will really be great.”
Check out SuzukiScoopFans on facebook for future updates regarding the
Elena Myers program. Myers’ and Cardenas’ first event of the year will
be during Bike Week at Daytona International Speedway in Daytona Beach,
FL on March 10-12, 2011.
About Suzuki: Suzuki Motor Corporation (SMC) founded The Motorcycle and
ATV Division of American Suzuki Motor Corporation (ASMC), Brea, CA, in
1963. ASMC markets motorcycles and ATVs via an extensive dealer network
throughout 49 states. ASMC's parent company, Suzuki Motor Corporation,
based in Hamamatsu, Japan, is a diversified worldwide manufacturer of
motorcycles, ATVs, scooters, automobiles and marine engines. Founded in
1909 and incorporated in 1920, it has 120 distributors in 191 countries.
For more information visit www.suzukicycles.com.
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