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Two-up Ride Program Increased Exposure For Team At Infineon Raceway

By May 3, 2004April 26th, 20212004 News

Team Valvoline EMGO Suzuki’s two-up Superbike ride program was in action at Infineon Raceway last weekend.

On Thursday, April 29, KRON-TV of San Francisco broadcast 5 live segments (each 1-5 minutes in duration) and 5 live teases (:10 to :45 in duration) during the morning show between 7:00 – 9:00 a.m.. KRON-TV personality Liam Mayclem rode behind Steve Rapp on the two-up bike. Each segment either featured or mentioned Valvoline EMGO Suzuki.

On Friday, April 30, KCCL 101.9 FM (Sacramento) on-air personality Dick Sisich, host of the station’s High Octane motorsports report, rode behind Steve Rapp on the two-up bike. The ride was followed with an interview featuring Rapp. The station also ran 12 on-air updates spread throughout the weekend, with mentions of Valvoline EMGO Suzuki as follow-ups to Friday’s interview.