General news media reps who rode on the back of the Team Valvoline EMGO Suzuki GSX-R1000 piloted by Steve Rapp at Barber:
WRAX 107.7 FM
Rider: Tim Tuttle (on-air talent)
Impact: 107.7 is an alternative rock station reaching men 18-34. One of the top 5 stations in Birmingham. Tuttle and Kline in the Morning began promoting the Barber event on May 3, and promoted the ride for the week of the 10th-13th.
WBMA ABC 33/40
Rider: Chris Osborne (anchor)
Impact: Special ran on Good Morning Alabama on Friday morning with a teaser on the 10:00 p.m. news Thursday night.